Outdoor Advertising Trends to Watch: What's New and Effective in the Industry
Outdoor advertising, better known as "out-of-home (OOH)” advertising, has been one of
the oldest forms of advertising. However, recent technological development and
changing market and consumer trends have changed the face of this advertising
strategy, but in the most effective and creative way. Creative billboards,
public transportation ads, etc. are still considered some of the most evergreen
methods of building strong first impressions.
What is outdoor advertising?
Outdoor advertising is basically advertising done outdoors that markets and publicizes your
business’s products and services. It includes, billboards, public transportation
ads, posters, banners, etc. It is the most effective and best method of
grabbing the attention of potential customers and increasing brand recall and
recognition.
Let's dive into
the five most recent and effective out-of-home advertising trends that brands
definitely need to watch out for in 2023:
- Digital Ads: A creative and compelling digital out of home advertising strategy that includes digital billboards and kiosks
to video advertisements leave a long lasting impression, boosting brand
reputation as well as sales.
- Smart Ads: Smart ads are outdoor advertisements that are dynamic, highly interactive, and creative. The unique
smart features include facial recognition, fun activities, games, smart
billboards, etc. Smart ads with QR codes is an emerging trend that allows
the customers to scan and directly access the brand’s content promotion
and information, get promo codes, interactive videos, touchless payment,
etc. By offering the customers a customized and personalized service
experience, this will lead to more customer satisfaction and loyalty.
- Mobile Advertisement: It is basically moving outdoor advertising, where transit and digital technology are combined.
The digital advertisement are placed on transit vehicles including vehicle
wraps, LED bus advertising, taxi top-screens, etc. Mobile advertising is
highly engaging and attention grabbing, which helps brands promote their
message properly to consumers.
- Creativity-driven Ads: Brands should streamline creative strategies
by taking a data-driven approach to the outdoor advertisements. Companies should rely on consumer data to design ads that are
creative and impactful to the target audience. Having an in-house creative
team can also encourage collaborations and creativity. Consumers also look
out for unique storytelling, which connects them to the characters as well
as brand’s identity.
- Multi-channel focused ads: One of the most emerging OOH advertising trends is to
integrate outdoor advertising with social media,
radio and television. This will help the brands to reach a wider audience
simultaneously. The brand message will be delivered across all platforms
and formats, maintaining consistent brand identity and increasing brand
awareness, reach and sales.
Conclusion:
Whether you are looking to launch a new out of home advertising campaign or develop your current advertising strategy, look no further than Excellent Publicity.
It
is the best outdoor advertising agency that can help you stay updated on all of the latest trends and help you
take your brand to the next level of advertising.
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