Outdoor Advertising Trends to Watch: What's New and Effective in the Industry

 

Outdoor advertising, better known as "out-of-home (OOH)” advertising, has been one of the oldest forms of advertising. However, recent technological development and changing market and consumer trends have changed the face of this advertising strategy, but in the most effective and creative way. Creative billboards, public transportation ads, etc. are still considered some of the most evergreen methods of building strong first impressions.

 


What is outdoor advertising?

 

Outdoor advertising is basically advertising done outdoors that markets and publicizes your business’s products and services. It includes, billboards, public transportation ads, posters, banners, etc. It is the most effective and best method of grabbing the attention of potential customers and increasing brand recall and recognition.

 

 

Let's dive into the five most recent and effective out-of-home advertising trends that brands definitely need to watch out for in 2023:

 

  1. Digital Ads: A creative and compelling digital out of home advertising strategy that includes digital billboards and kiosks to video advertisements leave a long lasting impression, boosting brand reputation as well as sales.

 

  1. Smart Ads: Smart ads are outdoor advertisements that are dynamic, highly interactive, and creative. The unique smart features include facial recognition, fun activities, games, smart billboards, etc. Smart ads with QR codes is an emerging trend that allows the customers to scan and directly access the brand’s content promotion and information, get promo codes, interactive videos, touchless payment, etc. By offering the customers a customized and personalized service experience, this will lead to more customer satisfaction and loyalty.

 

  1. Mobile Advertisement: It is basically moving outdoor advertising, where transit and digital technology are combined. The digital advertisement are placed on transit vehicles including vehicle wraps, LED bus advertising, taxi top-screens, etc. Mobile advertising is highly engaging and attention grabbing, which helps brands promote their message properly to consumers.

 

  1. Creativity-driven Ads: Brands should streamline creative strategies by taking a data-driven approach to the outdoor advertisements. Companies should rely on consumer data to design ads that are creative and impactful to the target audience. Having an in-house creative team can also encourage collaborations and creativity. Consumers also look out for unique storytelling, which connects them to the characters as well as brand’s identity.

 

  1. Multi-channel focused ads: One of the most emerging OOH advertising trends is to integrate outdoor advertising with social media, radio and television. This will help the brands to reach a wider audience simultaneously. The brand message will be delivered across all platforms and formats, maintaining consistent brand identity and increasing brand awareness, reach and sales.

 

 


Conclusion:

 The above-mentioned trends in out-of-home advertising prove that it is still the most viable, creative, and cost-effective advertising option that enables brands to reach more potential customers across different platforms.  

Whether you are looking to launch a new out of home advertising campaign or develop your current advertising strategy, look no further than Excellent Publicity. 

 It is the best outdoor advertising agency that can help you stay updated on all of the latest trends and help you take your brand to the next level of advertising.

 

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